Birth your Business Truffles

by Sarah Juliusson on May 1, 2013

I believe in good food, and nourishing ourselves as birth professionals. Whether at your desk or in the wee hours at a birth, good food can make all the difference in helping you stay alert & focused.

Here is one of my favorites – full of iron, calcium & protein – and great to help “keep things moving”. I use them for postpartum mamas as well as a special energy boost for those late night breastfeeds.
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Do you need a new website for your birth practice?

by Sarah Juliusson on April 26, 2013

holisticwebsitedoulaWith over ten years of self-employment as a birth professional, I’ve found that websites seem to go in a 2-3 year cycle.  I’m usually very happy with my website for a year or two, and then one day I wake up and want to change – NOW.  It is pretty normal to find the desire emerge for a site “refresh” every 1 – 3 years.   To help you stay current, I find it helpful to take a close look at your site content,  flow, and Google rankings at least every 3 – 6 months.

Here are a few questions to help you consider if current your site is working for you:

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Birth Work meets Search Engine Optimization

April 24, 2013

I’m setting out to draw a parallel between birth work and good search engine optimization in this post – probably the first time this has ever been attempted. This is inspired by our new SEO for Birth Professionals Webinar, cohosted with the fabulous Tami Smith of Targeted Traffic Strategies. You don’t want to miss this! [...]

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Labyrinth of a New Birth Business

April 23, 2013

I’ve been working with Labyrinth images for years in my Birthing from Within practice, thanks to the visionary work of Pam England (check out her book the Labyrinth of Birth!)  So it’s not surprising that I can relate the labyrinth to the experience of self-employment – much like I can find birth symbolism just about [...]

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Why use Google+ for your birth business?

October 24, 2012

When I first started my birth practice 10+ years ago I never could have imagined the power the internet would come to have for my business.  While I did have a basic website, most of my marketing was done through posters, flyers, and word of mouth. Even with the growth of the online realm, it [...]

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Changing our Birth Culture

May 22, 2012

This morning I found the beautiful quote from writer Dave Ursillo posted by a facebook friend (copied below) . One of the things I love about mentoring birth professionals is hearing how each of you came to this path. Perhaps it is your own birth experience, supporting a friend in birth, reading Ina May Gaskin, [...]

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Holistic Marketing for your Birth Business

April 6, 2012

Marketing: The action or business of promoting and selling products or services. Blech. For most birth professionals and other holistic health practitioners, the traditional sales-oriented marketing techniques just don’t feel like the right match for our style and values. In addition, most of us don’t have a background in business training or marketing and with [...]

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Top 5 Tips for a New Doula Business

March 7, 2012

I was delighted to write a guest blog for Doula Trainings International this week on being a business savvy doula, including tips for new doulas just starting their business.  While it was written to doulas, these ideas apply equally to any holistic health practitioner who is striving to cultivate her business savvy.  I wanted to [...]

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